NEW YORK: For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market.
Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.
And Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there.
Earlier this month, Facebook unveiled its "Audience Network" that mines what it knows about users to target ads in other applications on smartphones or tablet computers.
Audience Network expands the social network's ad platform beyond its borders on the vast landscape of mobile apps and could provide a major boost to Facebook revenue.
The battle is particularly intense in the fast-growing mobile ad segment: Google's share has dipped slightly over the past two years to 44.6
percent of those revenues worldwide, up from just 5.9 per cent in 2012, according to eMarketer.
The world's biggest social network is particularly well-equipped to deliver "targeted" ads that aim to be relevant, based on the browsing history of each users, in part by using the "Facebook login" feature for many websites and services.
"Because of that Facebook login, they can track people across devices and understand their behavior," said eMarketer's Cathie Boyle.
"Now they're letting advertisers leverage that information beyond just ads on Facebook, which plays to challenging Google."
While privacy activists object to so-called behavioral marketing, this type of advertising is generally seen as effective because it makes more efficient use of ads.
Tech firms are starting to learn this, and find ways to track behavior as users switch from their PCs to tablets or smartphones.
NEW
YORK: For years, Google has been the undisputed leader in online
advertising, but Facebook is gaining quickly in the fast-evolving
market.
Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.
Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.
NEW
YORK: For years, Google has been the undisputed leader in online
advertising, but Facebook is gaining quickly in the fast-evolving
market.
Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.
And Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there.
Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.
And Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there.
NEW
YORK: For years, Google has been the undisputed leader in online
advertising, but Facebook is gaining quickly in the fast-evolving
market.
Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.
And Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there.
Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.
And Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there.
NEW
YORK: For years, Google has been the undisputed leader in online
advertising, but Facebook is gaining quickly in the fast-evolving
market.
Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.
And Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there.
Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.
And Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there.
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