SEO Tips For Better Rankings of Your Local Business Website

There are lots of business owners, both small and big believe that search engine optimization (SEO) is complicated, which is completely false. It is because fundamentals SEO is extremely simple and easy to implement / execute. If anyone is looking for effective SEO tips, then they are at the right place.

Optimize your titles, descriptions and URL

One of the oldest and successful tips in the SEO and is still effective. You must choose a unique and meaningful title, a catchy description and a well formatted URL. But, before you need to ask some questions to yourself like “Which one is more descriptive?” “Which one provides you a good idea of what the site is about without clicking? Which one is catchy to the user? Etc.

Register your site with webmaster tools like Google and Bing

Many businesses consider that by not registering their website with webmaster tools such as Google and Bing, they can hide things from them and can get the best rankings in the search engines. Remember, this is not a hide and seek game, and long term ranking can only achieve by if you follow all the valid techniques. During the registration process, you will get notified with some essential configurations if you face any problem with your site.

Improve your site’s loading time

If you have two business websites, but one is quicker than the other, then the faster website will get high rank in search engines as well as generate more conversions and traffic as a result more sales, more RSS subscribers and more clicks on your ads. If you are small business owners, and do have the big SEO budget or cannot afford to hire an SEO  Adelaide provider or a developer for making your business site load faster, then you must do things like remove big images, unnecessary JavaScript files and use sprites in place of small images to reduce http redirects.

Fresh, Unique and Informative Web Content

If your site content is outdated, old or static, then most of your website visitors will leave and never come back again to your website. Content mean anything from blogs, articles, press releases, videos, slideshows, music, customers reviews & feedbacks, info-graphics, comments, or anything else that is appropriate for your business.
If you are running content driven website or ecommerce store, but not getting traffic from search engines, particularly from Google, then you need to make sure that you have implemented the tips that are listed above 5 correctly.

Facebook Challenging Google In Online Advertising Market

NEW YORK: For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market.

Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.
And Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there.

Earlier this month, Facebook unveiled its "Audience Network" that mines what it knows about users to target ads in other applications on smartphones or tablet computers.

Audience Network expands the social network's ad platform beyond its borders on the vast landscape of mobile apps and could provide a major boost to Facebook revenue.

The battle is particularly intense in the fast-growing mobile ad segment: Google's share has dipped slightly over the past two years to 44.6
percent of those revenues worldwide, up from just 5.9 per cent in 2012, according to eMarketer.


The world's biggest social network is particularly well-equipped to deliver "targeted" ads that aim to be relevant, based on the browsing history of each users, in part by using the "Facebook login" feature for many websites and services.

"Because of that Facebook login, they can track people across devices and understand their behavior," said eMarketer's Cathie Boyle.

"Now they're letting advertisers leverage that information beyond just ads on Facebook, which plays to challenging Google."


While privacy activists object to so-called behavioral marketing, this type of advertising is generally seen as effective because it makes more efficient use of ads.

Tech firms are starting to learn this, and find ways to track behavior as users switch from their PCs to tablets or smartphones.

NEW YORK: For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market.

Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.

Read more at:
http://economictimes.indiatimes.com/articleshow/44820563.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

NEW YORK: For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market.

Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.

And Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there.

Read more at:
http://economictimes.indiatimes.com/articleshow/44820563.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

NEW YORK: For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market.

Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.

And Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there.

Read more at:
http://economictimes.indiatimes.com/articleshow/44820563.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

NEW YORK: For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market.

Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.

And Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there.

Read more at:
http://economictimes.indiatimes.com/articleshow/44820563.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

10 new features in Apple's iPhone 5s

Sure, those iPhone headphones are great when you need to adjust the volume, but are you getting all you can out of them?
Business Insider recently revealed secrets that you may not have known about those white earbuds.
The standard white iPhone headphones come with three buttons that you are able to do a variety of things with instead of pulling the actual phone out of your pocket and going through the usual motions after you unlock it.
Here's a list of 10 secret functions:
If you're listening to music, toggle pause or play by tapping the center button once.
2. To fast-forward a song, tap the center button twice and long-press on the second tap.
3. To rewind a song, tap three times and long-press on the third tap.
4. To skip a song, double tap.
5. To go to the previous song, triple tap.
6. If you have an incoming call, tap the center button once to answer. Tap again to hang up.
7. To ignore an incoming call, long-press the center button. You'll hear two beeps to confirm that the caller was sent to voicemail.
8. If you're on the phone and you get a new call, tap the center button once to switch calls. To end that new call, hold the center button down for 2 seconds.
9. You can achieve super-steady shots by using your headphones as a shutter release. Tap the volume-up button to capture a photo.
10. For iPhone 4S owners: prompt Siri by long-pressing the center button.

6 billionaire college dropouts

Are college dropouts more successful than people with good education? It would seem so if you consider that many billionaires are people who dumped college. However, what this hides is the fact that although millions quit studies before completing them, very few of them go on to become rich. What the list of the super-rich dropouts signifies is that in business, a top degree is not as important as having the right aptitude, attitude, determination and vision.

Here are some dropouts who went on to become billionaires:

Bill Gates
William Henry Gates III (1955-), along with Paul Allen, co-founded Microsoft Corporation, the world’s largest software maker. Bill Gates, the wealthiest person in the world with an estimated net worth of $480 crores (Rs 211,200 crore!), is probably the best-known college dropout.
Gates attended an exclusive prep school in Seattle, went on to study at Harvard University, then dropped out to pursue software development. As students in the mid-70s, he and Paul Allen wrote the original Altair BASIC interpreter for the Altair 8800, the first commercially successful PC.
In 1975, Micro-Soft – later Microsoft Corporation – was born. Three decades on, Gates has been Number One on the Forbes 400 for over a dozen years. And here’s something you probably didn’t know: The Bill & Melinda Gates Foundation currently provides 90 per cent of the world budget for the attempted eradication of polio.
Larry Ellison
Lawrence Joseph Ellison (1944-) , co-founder and CEO of Oracle Corporation, founded his company in 1977 with a sum of $2,000. Once a school dropout, he is now, according to Forbes, one of the richest people in America with a net worth of around $184 crores. The figure also makes him the ninth richest in the world.
As a young man, Ellison worked for the Ampex Corporation, where one of his projects was a database for the CIA. He called it Oracle, a name he was to reuse years later for the company that made him famous. Interestingly, the organisation’s initial release was Oracle 2. The number supposedly implied that all bugs had been eliminated from an earlier version.
Ellison is quite a colourful man, and has long dabbled in all kinds of things. Want to learn more? Try his biography, The Difference Between God and Larry Ellison.

Dhirubhai Ambani
Dhirajlal Hirachand Ambani (1932-2002) was born into the family of a schoolteacher. It was a family of modest means. When he turned 16, Dhirubhai moved to Aden, working first as a gas-station attendant, then as a clerk in an oil company.
He returned to India at 26, starting a business with a meagre capital of $375. By the time of his demise, his company – Reliance Industries Ltd – had grown to become an empire, with an estimated annual turnover of $120 crores!
Dhirubhai was, in his lifetime, conferred the Indian Entrepreneur of the 20th Century Award by the Federation of Indian Chambers of Commerce and Industry. A Times of India poll in the year 2000 also voted him one of the biggest creators of wealth in this century.
Dhirubhai’s is not just the usual rags-to-riches story. He will be remembered as the one who rewrote Indian corporate history and built a truly global corporate group. He is also credited with having single-handedly breathed life into the Indian stock markets and bringing in thousands of investors to the bourses.
Steve Jobs
Steven Paul Jobs (1955-) and Apple Computer are names that have long gone together.
Born in the United States to an unknown Egyptian-Arab father, Jobs was adopted soon after birth. After graduating high school, he enrolled in Reed College, dropping out after one semester.
In 1976, 21-year-old Jobs and 26-year old Steve Wozniak founded Apple Computer Co. in the family garage. Jobs revolutionised the industry by popularising the concept of home computers.
By 1984, the Macintosh was introduced. He had an influential role in the building of the World-Wide Web, and also happens to be Chairman and CEO of Pixar Animation Studios.
Today, with the iPod, Apple is bigger than ever. Incidentally, Jobs worked for several years at an annual salary of $1. It got him a listing in the Guinness Book as `Lowest Paid Chief Executive Officer.’ He was once gifted a $9 crores jet by the company though. And his net worth? Moer than $3 billion.

Michael Dell
Michael Saul Dell (1965- ) joined the University of Texas at Austin with the intention of becoming a physician. While studying there, he started a computer company in his dormitory, calling it PC’s Limited. By the time he turned 19, it had notched up enough success to prompt Dell to dropout.
In 1987, PC’s Limited changed its name to Dell Computer Corporation. By 2003, Dell, Inc. was the world’s most profitable PC manufacturer.
Dell has won more than his fair share of accolades, including Man of the Year from PC Magazine and EM>CEO of the Year from Financial World . Forbes, in 2005, lists him as the 18th richest in the world with a net worth of around $1600 Crores. Not bad for just another dropout.
Subhash Chandra Goel
Here’s something not many people know about Subhash Chandra Goel : The Zee chairman dropped out after standard 12.
Subhash Chandra started his own vegetable oils unit at 19. It was, in a manner of speaking, his first job. Years later, a casual visit to a friend at Doordarshan gave him the idea of starting his own broadcasting company. We all know how that story ran.
Chandra knew nothing about programming, distribution or film rights. What he did understand quite well was the Indian sensibility though. Funded by UK businessmen, Zee came into being as India’s first satellite TV network.
Today, it reaches 320 lakhs homes, connecting with 20 crores people in South Asia alone. The network also covers Asians in America, the Middle East, Europe, Australia and Africa, making this dropout a very rich one.