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SEO Tips For Better Rankings of Your Local Business Website

There are lots of business owners, both small and big believe that search engine optimization (SEO) is complicated, which is completely false. It is because fundamentals SEO is extremely simple and easy to implement / execute. If anyone is looking for effective SEO tips, then they are at the right place.

Optimize your titles, descriptions and URL

One of the oldest and successful tips in the SEO and is still effective. You must choose a unique and meaningful title, a catchy description and a well formatted URL. But, before you need to ask some questions to yourself like “Which one is more descriptive?” “Which one provides you a good idea of what the site is about without clicking? Which one is catchy to the user? Etc.

Register your site with webmaster tools like Google and Bing

Many businesses consider that by not registering their website with webmaster tools such as Google and Bing, they can hide things from them and can get the best rankings in the search engines. Remember, this is not a hide and seek game, and long term ranking can only achieve by if you follow all the valid techniques. During the registration process, you will get notified with some essential configurations if you face any problem with your site.

Improve your site’s loading time

If you have two business websites, but one is quicker than the other, then the faster website will get high rank in search engines as well as generate more conversions and traffic as a result more sales, more RSS subscribers and more clicks on your ads. If you are small business owners, and do have the big SEO budget or cannot afford to hire an SEO  Adelaide provider or a developer for making your business site load faster, then you must do things like remove big images, unnecessary JavaScript files and use sprites in place of small images to reduce http redirects.

Fresh, Unique and Informative Web Content

If your site content is outdated, old or static, then most of your website visitors will leave and never come back again to your website. Content mean anything from blogs, articles, press releases, videos, slideshows, music, customers reviews & feedbacks, info-graphics, comments, or anything else that is appropriate for your business.
If you are running content driven website or ecommerce store, but not getting traffic from search engines, particularly from Google, then you need to make sure that you have implemented the tips that are listed above 5 correctly.

Facebook Challenging Google In Online Advertising Market

NEW YORK: For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market.

Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.
And Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there.

Earlier this month, Facebook unveiled its "Audience Network" that mines what it knows about users to target ads in other applications on smartphones or tablet computers.

Audience Network expands the social network's ad platform beyond its borders on the vast landscape of mobile apps and could provide a major boost to Facebook revenue.

The battle is particularly intense in the fast-growing mobile ad segment: Google's share has dipped slightly over the past two years to 44.6
percent of those revenues worldwide, up from just 5.9 per cent in 2012, according to eMarketer.


The world's biggest social network is particularly well-equipped to deliver "targeted" ads that aim to be relevant, based on the browsing history of each users, in part by using the "Facebook login" feature for many websites and services.

"Because of that Facebook login, they can track people across devices and understand their behavior," said eMarketer's Cathie Boyle.

"Now they're letting advertisers leverage that information beyond just ads on Facebook, which plays to challenging Google."


While privacy activists object to so-called behavioral marketing, this type of advertising is generally seen as effective because it makes more efficient use of ads.

Tech firms are starting to learn this, and find ways to track behavior as users switch from their PCs to tablets or smartphones.

NEW YORK: For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market.

Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.

Read more at:
http://economictimes.indiatimes.com/articleshow/44820563.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

NEW YORK: For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market.

Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.

And Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there.

Read more at:
http://economictimes.indiatimes.com/articleshow/44820563.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

NEW YORK: For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market.

Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.

And Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there.

Read more at:
http://economictimes.indiatimes.com/articleshow/44820563.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

NEW YORK: For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market.

Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook's share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.

And Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there.

Read more at:
http://economictimes.indiatimes.com/articleshow/44820563.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

10 new features in Apple's iPhone 5s

Sure, those iPhone headphones are great when you need to adjust the volume, but are you getting all you can out of them?
Business Insider recently revealed secrets that you may not have known about those white earbuds.
The standard white iPhone headphones come with three buttons that you are able to do a variety of things with instead of pulling the actual phone out of your pocket and going through the usual motions after you unlock it.
Here's a list of 10 secret functions:
If you're listening to music, toggle pause or play by tapping the center button once.
2. To fast-forward a song, tap the center button twice and long-press on the second tap.
3. To rewind a song, tap three times and long-press on the third tap.
4. To skip a song, double tap.
5. To go to the previous song, triple tap.
6. If you have an incoming call, tap the center button once to answer. Tap again to hang up.
7. To ignore an incoming call, long-press the center button. You'll hear two beeps to confirm that the caller was sent to voicemail.
8. If you're on the phone and you get a new call, tap the center button once to switch calls. To end that new call, hold the center button down for 2 seconds.
9. You can achieve super-steady shots by using your headphones as a shutter release. Tap the volume-up button to capture a photo.
10. For iPhone 4S owners: prompt Siri by long-pressing the center button.

6 billionaire college dropouts

Are college dropouts more successful than people with good education? It would seem so if you consider that many billionaires are people who dumped college. However, what this hides is the fact that although millions quit studies before completing them, very few of them go on to become rich. What the list of the super-rich dropouts signifies is that in business, a top degree is not as important as having the right aptitude, attitude, determination and vision.

Here are some dropouts who went on to become billionaires:

Bill Gates
William Henry Gates III (1955-), along with Paul Allen, co-founded Microsoft Corporation, the world’s largest software maker. Bill Gates, the wealthiest person in the world with an estimated net worth of $480 crores (Rs 211,200 crore!), is probably the best-known college dropout.
Gates attended an exclusive prep school in Seattle, went on to study at Harvard University, then dropped out to pursue software development. As students in the mid-70s, he and Paul Allen wrote the original Altair BASIC interpreter for the Altair 8800, the first commercially successful PC.
In 1975, Micro-Soft – later Microsoft Corporation – was born. Three decades on, Gates has been Number One on the Forbes 400 for over a dozen years. And here’s something you probably didn’t know: The Bill & Melinda Gates Foundation currently provides 90 per cent of the world budget for the attempted eradication of polio.
Larry Ellison
Lawrence Joseph Ellison (1944-) , co-founder and CEO of Oracle Corporation, founded his company in 1977 with a sum of $2,000. Once a school dropout, he is now, according to Forbes, one of the richest people in America with a net worth of around $184 crores. The figure also makes him the ninth richest in the world.
As a young man, Ellison worked for the Ampex Corporation, where one of his projects was a database for the CIA. He called it Oracle, a name he was to reuse years later for the company that made him famous. Interestingly, the organisation’s initial release was Oracle 2. The number supposedly implied that all bugs had been eliminated from an earlier version.
Ellison is quite a colourful man, and has long dabbled in all kinds of things. Want to learn more? Try his biography, The Difference Between God and Larry Ellison.

Dhirubhai Ambani
Dhirajlal Hirachand Ambani (1932-2002) was born into the family of a schoolteacher. It was a family of modest means. When he turned 16, Dhirubhai moved to Aden, working first as a gas-station attendant, then as a clerk in an oil company.
He returned to India at 26, starting a business with a meagre capital of $375. By the time of his demise, his company – Reliance Industries Ltd – had grown to become an empire, with an estimated annual turnover of $120 crores!
Dhirubhai was, in his lifetime, conferred the Indian Entrepreneur of the 20th Century Award by the Federation of Indian Chambers of Commerce and Industry. A Times of India poll in the year 2000 also voted him one of the biggest creators of wealth in this century.
Dhirubhai’s is not just the usual rags-to-riches story. He will be remembered as the one who rewrote Indian corporate history and built a truly global corporate group. He is also credited with having single-handedly breathed life into the Indian stock markets and bringing in thousands of investors to the bourses.
Steve Jobs
Steven Paul Jobs (1955-) and Apple Computer are names that have long gone together.
Born in the United States to an unknown Egyptian-Arab father, Jobs was adopted soon after birth. After graduating high school, he enrolled in Reed College, dropping out after one semester.
In 1976, 21-year-old Jobs and 26-year old Steve Wozniak founded Apple Computer Co. in the family garage. Jobs revolutionised the industry by popularising the concept of home computers.
By 1984, the Macintosh was introduced. He had an influential role in the building of the World-Wide Web, and also happens to be Chairman and CEO of Pixar Animation Studios.
Today, with the iPod, Apple is bigger than ever. Incidentally, Jobs worked for several years at an annual salary of $1. It got him a listing in the Guinness Book as `Lowest Paid Chief Executive Officer.’ He was once gifted a $9 crores jet by the company though. And his net worth? Moer than $3 billion.

Michael Dell
Michael Saul Dell (1965- ) joined the University of Texas at Austin with the intention of becoming a physician. While studying there, he started a computer company in his dormitory, calling it PC’s Limited. By the time he turned 19, it had notched up enough success to prompt Dell to dropout.
In 1987, PC’s Limited changed its name to Dell Computer Corporation. By 2003, Dell, Inc. was the world’s most profitable PC manufacturer.
Dell has won more than his fair share of accolades, including Man of the Year from PC Magazine and EM>CEO of the Year from Financial World . Forbes, in 2005, lists him as the 18th richest in the world with a net worth of around $1600 Crores. Not bad for just another dropout.
Subhash Chandra Goel
Here’s something not many people know about Subhash Chandra Goel : The Zee chairman dropped out after standard 12.
Subhash Chandra started his own vegetable oils unit at 19. It was, in a manner of speaking, his first job. Years later, a casual visit to a friend at Doordarshan gave him the idea of starting his own broadcasting company. We all know how that story ran.
Chandra knew nothing about programming, distribution or film rights. What he did understand quite well was the Indian sensibility though. Funded by UK businessmen, Zee came into being as India’s first satellite TV network.
Today, it reaches 320 lakhs homes, connecting with 20 crores people in South Asia alone. The network also covers Asians in America, the Middle East, Europe, Australia and Africa, making this dropout a very rich one.

How to Increase Website Traffic for Free

Many people spend a great amount of money trying to launch their website through strong advertising campaigns; however, a lack of funds shouldn't be a setback as there are many ways to get traffic without spending a dime.

 1
Optimize your website to be search-engine friendly. Submit it to various search engines and directories. In addition to major search engines such as Google, Yahoo, Ask, Bing and MSN, it's worth submitting to lesser known web directories. If your website is listed in as many places as possible, it can boost your rankings in major search engines as well. 

2

Make sure your title, description head, and header html tags accurately convey the subject of your site; search engine algorithms use these as keywords to categorize your site and direct relevant traffic.

3

Spread the word about your affiliate program by submitting it to affiliate program directories and contacting the owners of related websites.

4

Create a links page that will contain the links to other non-competing websites in the same industry. Contact the owners of other websites with your proposal to exchange links. You will add their link to your links page, and they will link to your website in return. 

5

Post in forums. Visit the online discussion forums where people in your target market like to gather. Post useful responses to people's questions, and include a link to your website at the end of your post next to your name. Although you ultimately want to get your sig file with the link to your site seen as often as possible, don't overdo it with your posts, otherwise other forumites won't respect you, and therefore won't visit your site. 

6

Comment on blogs. Visit other people's blogs on the topic related to your website. Most blogs allow you to add comments about the issues being discussed. Add insightful comments about the blog topics, and leave your website link. Your comment and your link will permanently remain on the blog website. 

7

Create an e-mail "signature" - your name, your website address and a short tag-line describing the main benefit of your site. Set your e-mail program to automatically add your signature to every e-mail that you send. 

8

Look into traffic exchanges. There are many types of traffic exchanges but the idea is the same - you team up with other webmasters, and they send you traffic in exchange for you sending them traffic. Search the web for "traffic exchange" to find those services. 

9

Create something of value that people will pass around. It can be a report with useful information that you allow people to give away. It can also be some kind of cool and unusual web-page that people will want to e-mail to all their friends. Of course, the pass-around item will include your advertisement and your link, spreading the word about your website. This is a "viral" strategy. 

10

Write articles on the topic related to your website, and include a link to your site in your author bio. Submit your articles to article directories, and allow people to publish your article in their newsletters and websites. Your articles will spread around the web like wildfire. People will read them and visit your website. The best part is that people who read your articles will regard you as an expert, and they will be much more likely to buy from you when they go to your website. How's that for a free publicity? 

11

Use accurate keywords for your content. The point of keywords is that they are the terms most people looking for your article by topic will search by. Check those with free Google terms and use the most popular relevant one in your title - a descriptive title to let them know right away what it is if it's a word with multiple meanings. Drawing blood for a phlebotomist is not the same thing as a comics artist drawing blood in a fight scene. Be very literal and then use the exact keywords several times in the article where they are relevant, as well as synonyms. Don't overdo it, or you look like you're trying to spam Google. Just use the keywords naturally when describing the topic.

• If it is a confusing keyword phrase like Drawing Blood, link to the other meaning and mention that in the first paragraph. "This article is about drawing blood in graphic novels. Phlebotomy is drawing blood for medical tests or donations - here's the other page on "Drawing Blood." Then link to the phlebotomy page in that. By redirecting confused people you leave them a good impression and they might stop to read your article if they also like doing comics art!

12

Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. Submit it to all the free e-zine directories on the internet.A news letter! 

13

Start your own online discussion community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community, they will regularly return to communicate with others. 

14

Advertise your site at free classified ad sites. There are many of these on the net. Some of the more popular ones are craigslist, inetgiant, freeadvertisingforum, and gumtree. 

15

Join free safe-lists. These are lists of subscribers who have opted-in to send and receive emails to each other. You can instantly reach potentially thousands of people by sending out emails, and you don't have to worry about receiving spam complaints either because everyone on the list has opted-in to receive emails. 

16
Getting a myspace page could also increase your site traffic because hundreds of people will see it.

17

Constantly update content on your web-page, so having a news section is a great deal for search engines especially.

18

Update your Facebook status to let your friends know everytime you update your blog and create a Facebook fan page. Your friend's friends will see when they join the fan page or comment on your status. 

19

Submit your website to top social bookmarking sites to create a back link to your website, which will increase you page rank as well.

20

Sign up to yahoo answers and leave great helpful comments to questions people are asking for, leaving a link back to your site with more helpful tips on it.

21

Stay on topic. All this socializing, forum commenting and question answering ought to be on your website's main topic. The more your activity and site content match in topic, the more likely the right people find it. The more targeted your affiliate links are to the topic, the better you'll do with them too. People don't mind advertising that's on topic, it starts to look like a convenience directory rather than irritating commercials.

IT Dress Code: 10 Cardinal Sins

 

 

 

You don't need to be a runway model to succeed in IT, but please stop making these office fashion faux pas. Remember, you work for an enterprise, not on the Enterprise.

Sandals with socks

Sandals and socks are each fine innovations in foot comfort that should never, ever been worn simultaneously. Stop it. Now. Yeah, we hear your gripes and rebuttals about comfort, yadda-yadda. What you do with your sandals and socks at home is your business; just don't strut through the halls of an actual business in them.

Sandals without socks

Some folks can pull off open-toed footwear at work. You're probably not one of them. And even if you spend your weekends in a pedicurist's chair, there's a big difference between an open-toed pair of Manolo Blahniks and a pair of flip-flops. Feet are for beaches and podiatrists, not conference rooms and daily scrum meetings. Save the Birkenstocks for your camping trip in Big Sur next weekend.

Hipster hats

Writer and satirist P.J. O'Rourke said it best: "A hat should be taken off when you greet a lady and left off for the rest of your life. Nothing looks more stupid than a hat." Ladies and gentlemen alike, we beseech you: Doff the hat before entering the office. It may look great when you're at a coffeehouse or out for drinks after work. Not so much while managing software updates or provisioning virtual machines.

Jorts

Hey, great: You work in a cool, casual office where you're encouraged to be yourself, where shirt-collars and full-length pants are seen as "legacy" attire that inhibits creativity and innovation. That's super. You still can't wear jorts, whether hand-made or the off-the-rack variety (pictured). Jeans are a great fit for a casual workplace. Shorts could be, too, if it's truly that casual. Jorts are a great fit for a trash can.

Sleepwear

Those flannel pajama pants look sooooo comfortable! They also look soooooo ridiculous when you're sitting at your desk in your place of gainful employment. Sure, the boss has been asking you to put in some long nights, but she wasn't inviting you to a slumber party. Here's a career-safety rule of thumb: Never wear to work anything that you would also wear to bed.

Star Trek attire

Hey, we love Star Trek as much as the next person. And if a portion of your closet is devoted to wearing your fandom out and about, then more power to you. Just remember that you work for an enterprise, not on the Enterprise. Dressing like a crew member would be illogical.

Cycling gear

Do you bike to work to save on commuting costs, reduce your carbon footprint, and improve your health? All wonderful things. Now please change immediately before any of your coworkers see you in your cycling outfit. It fits you, um, extremely well.

Workout attire

Make no mistake: Exercise is a wonderful thing. It will make you feel better. But like our cyclist colleagues, the clothes we exercise in should not double as the clothes we work in. There's too much Lycra (codename for Spandex) and other "stretch" fabrics. There are too few sleeves. If you feel the need to wear wicking material while monitoring the network or rebooting a server, something's amiss. Ditto yoga gear, track pants, and other fashions of the (occasionally) fit. You're in an office, not a CrossFit gym. Dress accordingly.

Sasquatch beards

There's a certain je ne sais quoi about the masculine beard. You're smart yet rugged, able to handle Hadoop clusters during the week and a chainsaw on the weekend with equal aplomb. But at some point, smart-and-rugged turned into Sasquatch. It's not a beard, it's an ecosystem. You're sending the wrong message. Are you an IT wizard or an actual wizard? Nobody's seen your neck in months. Maybe set aside a small slice of that paycheck and invest in a trimmer, Gandalf.

Nothing

The odds of you actually showing up to work in your birthday suit are, we hope, very long. But sometimes people show a little too much skin, intentionally or not, in the office. Too few buttons (men and women alike, mind you), unzipped zippers, see-through fabrics, too-shorts -- no matter the offending attire, just do a mirror check once in a while, would ya?